- Calcium is a building block of teeth and Strengthen teeth from within. It plays an important role in the formation & maintenance of healthy teeth.
- Colgate Strong Teeth Toothpaste helps add natural calcium to the teeth from saliva through remineralization process.
- It is named as India's No.1 Toothpaste. Based on market share data.
- This is accepted by the Indian Dental Association. Colgate Dental Cream has been shown to be effective cavity preventive dentifrice.